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Acevil said:

Every week it looks like it is going down even further. I wonder if it will become a full standard. 


It is coming off the holidays.  Its no different than anything else really.  Its just settling down is all.  The main number most people do seem to keep missing is that it is up from last year.  Which is just as important as its weekly percentage.  

Not to mention the Top 20 percentages in each table.  When movies like The Social Network pull 45% on Blu-ray in its opening week,  things are looking good.  Most of last year very few titles came close to the 50% mark on release date. Now it seems there are a few every week that do it