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Sales - 2008 at Bruceongames - View Post

Kasz216 said:

Thats the thing Bruce.

Good analysts use data to make their predictions. You've got to site some consumer report studys, NPD, Nielson, TNS, there are all sorts of reports out there on these things.

Come on man, that's the first thing they teach you in consumer marketing. You base your trends on hard numbers and comparisons from the most similar industries, you don't start pulling from random industries that have nothing to do with it.

Well actually the first thing they tell you is to never lie and always report what the numbers you got suggest, because otherwise nobody is going to look at youre credibly, but i mean that implies you use numbers.

If you want people to give you a second look instead of just glancing over it, your going to have to do some hard work, read some journal articles and some released reports and put them in articles like this. 


Actually, I think his problem, and analysts like Michael Pachter, is that they are so tied to historical data that they don't want to accept that Nintendo is redefining the industry as a whole.  The past no longer equals the future.

Like Apple totally reshaped the music industry with Ipod, so shall Nintendo with Wii/DS. It's like taking past results and saying X label will have the greatest year ever because of it's CD line-up except in reality less people are buying cds so in fact X label will not have it's greatest year because it's songs were not on itunes.  The VG industry is very different to that, but the change will be similar.  Those companies that continue to try to do business as usual will likewise see declining returns.