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phinch1 said:

The retailer then gets a smaller audience to sell to, if people know they can get it for free it make it a lot harder for retailers to sell the game, heck they might not even sell it, at the end of the day it is stealing, you have a developers product and you havnt paid for it

A download does not equate a sale. Remember that.

But it's exactly what the corps are trying to tell you and many eat it up.