I think, at least some of it, was due to the competition pushing and advertising their systems at this time with much more muscle and money. Nintendo was a little late to the party realizing that games had become main stream and could be marketed that way. I know when I worked for EB and the Xbox launched, Microsoft seemed to put WAY more money behind advertising, and promo's and buying prime shelf space, etc...
I bought a gamecube and got rid of my Xbox after a couple months, so advertising isn't everything, but it probably had a lot to do with people choosing competitors over the Big N in that generation.
And I like purple, it's royal!
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