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RolStoppable said:

This isn't by far the first time that Keighley tried this stuff on Reggie, the most popular instance certainly was the NSMB Wii vs. Modern Warfare 2 sales bet. Keighley asked Reggie about how big he thought NSMB Wii is going to be and when Reggie answered that he believed that it's going to be a big success, Keighley asked: "Bigger than MW2?" Reggie said he is sure that NSMB Wii will outsell one version of MW2 by the end of 2009. Keighley found that very amusing.

Then two months later when NSMB Wii had beaten MW2 on the PS3, Keighley insisted that Reggie had said that NSMB Wii would outsell the 360 version which was quite desperate on his part. The moral of the story is that gaming journalists try to create as much conflict as possible in everything they do regarding Nintendo. You can be sure that if Sony gets asked about their NGP, then nobody will bring up Apple's iPhone and its $2 games as possible threat.

While keighley was obviously trying to goad Reggie into it, he clearly said 360 multiple times.  Keighley never acted like he meant any platform and then a few months later said 'oh, but I really meant 360'.  The second time Keighley clarifies 360 only, Reggie says "I do believe so", and then lays out the timeline that he'll accept.