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I fully agree, in fact, to me Angry Birds was barely worth the free price I paid for it. It was fun, once. It took me maybe, 4-5hrs to beat every level, then what. Its done. no replayability.

At most it's worth $2.

However, games for $30-50 on handhelds and consoles that I purchase, give my many more hours of initial play and countless possibilities of replayability. That's the primary difference in the greater majority of both gaming segments.

Sure there are those games like bejeweled or various card/board games that have a lot of replayability and are free or only a few dollars, but those are just the same as crappy console games that aren't worth the packaging they come in. They are the smaller segment of either set.

Plus, those that play those games are not the consumers consoles are targeting.

When will people learn that iOS and eventually all mobile gaming on phones etc are NOT in the same market as handheld gamers. Mass market or not, they are not the same. They probably only share a 10% (at most) overlap of similar consumers.

Therefore, the rise if cheap cell phone gaming won't do ISH to handhelds, just as cheap/free flash gaming on the net never hurt home consoles in any fashion.

In fact, I am willing to bet these cheap games will become bigger financial powerhouses on handhelds where they will migrate to as their devs seek higher returns for their software.