psrock said:
Sony, MS , Nintendo cares about both, the shipped numbers make them money while the sell through increases their userbase. |
If only that were completely correct... In North America, the large manufacturers work with retailers and resellers on their in stock units. They either delay actual payment from the retailer/wholesaler to the manufacturer for the item for 30-90 days or they take a percentage up front of 30-50% and delay the rest of the payment like the other option. It really depends on the size and credit of the retailer/wholesaler. Smaller companies will pay upfront, but they won't have the stock quantities the others have. How do you think the $50-$100 gift card deals work? It is pr agreed to give the reseller a credit for every unit sold during the promotion. The credit either applies to the above options or to future replenishments. Like i said, depends on the relationship between Sony/Microsoft and the reseller.
