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oniyide said:

@m25105  thats funny i dont remember, any Just dance or "im insecure about my weight, so let me buy this crap" games on SNES or NES.  Those are what the girls or mostly playing,(at least the ones I know)


I don't know your age group, but nearly every girl/woman I've talked to in my age group all tell the same tale. They've stopped gaming after the SNES and got turned off gaming when it became too focused on FPS and "realism". I think off all the women I know who enjoy gaming, only one enjoy fps games.

I showed them trailers and gameplays from New Super Mario Bros. Wii and Donkey Kong Country Returns and suddenly they were all interested in getting a Wii as well as getting a Wii fit.

And I like how you disregard the Wii fit as insecurity, this isn't a tool like makeup, it's something to help you with your health and the stats shows it sells.

 

Get out of the mindset that only 18-35 dictates the gaming market, it's bad business. And ain't no invenstor is going to invest in a company that only tries to appeal to a niche crowd. Gaming got hurt from lack business innovation and from competing in the small pond. The Wii showed investors that there is a big broad untapped market (or better yet a market left to try since SNES) out there.