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I would say that it is probably very likely that demand for the 3DS is unprecidented, and that this doesn't necessarily act as proof of that. I don't know how most retailers are handling pre-orders now, but (because they have over-sold pre-orders in the past with negative backlash) many large retailers are much more conservative about pre-orders than they used to be. As a result of this, smaller retailers often are the only ones with pre-orders left after the major chains have stopped taking orders; and this can heavily skew their numbers.