I think its games that appeal to a mass market, whether its one hit title or many hit titles. Gears of war and halo 3 come to mind. Not only that but these particular games needs to distunguish itself substantially from the previous generation of gaming consoles or competing consoles, that makes people clearly see the difference between the two and ultimately lead to a need to have that specific console or system. The price range needs to match the level of need or want, if that makes sense? People spend so much on an iphone, clearly they see the value in it and will buy it at a high price. It also needs to be popular, people tend to buy what other people buy, something like getting the console your friend has so that they can play together....its a mix of all these things imo.
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