Achievements could be goofy and encourage screwing around. What about an FPS where instead of only you getting an achievement for a certain kind of kill, your victim also gets an achievement? That would mean stuff like everyone deliberately clustering together in a multiplayer match just to all get the "8 hit by grenade" achievement.
A flashy-first game is awesome when it comes out. A great-first game is awesome forever.
Plus, just for the hell of it: Kelly Brook at the 2008 BAFTAs








