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Passenger57 said:
???? What motives?

You're dealing with the sony fanboy squad, have fun replying until your hair starts falling out from the frustration. You say one negative thing about Sony or Blu-Ray and they jump on you like rabid parahana's, basically a number of Blu-Ray players were put "on sale" for 2 months during the holiday season to combat HDDVD sales and pricedrops, now that the sales over the prices are being brought back up.

 My guess would be prices are going back up so when they start bundling them with HD TVs for the superbowl sales it looks like you're getting a better value.