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PennyArcade: Nickel-and-diming? Well technically we're already sixty-dollaring you, and then five-and-ten-dollaring you on top of that, but you've got the general idea.

"[Our former customers] are unable to find software which they WANT to play."
"The way to solve this problem lies in how to communicate what kind of games [they CAN play]."

Satoru Iwata, Nintendo President. Only slightly paraphrased.