| Squilliam said: Overall I don't think the total number of game buyers will increase over the coming years so in terms of software I think we are probably at or past that peak even as new consoles are sold. Also the reason why the 360 has increased every year is that it had to convince people it was a legitimate alternative to the competing Playstation 3. Contrary to popular belief second place in the U.S. was never in the bag for the Xbox 360 from the start, it was earnt and continues to be earnt every year that the Xbox 360 manages to increase its' sales. |
Thank you for saying that. I've actually considered starting a thread here for people to chime in as to why they bought a 360, but I passed because of how I figured it would turn out.
There are some outside of the US that really think the 360 being owned by a US company really matters in the purchasing of it by those in the US. The Playstation name in the US was synonymous with video games for probably 6-7 years. The Playstation sold the most in the Americas. The PS2 outsold the Xbox by OVER THIRTY EIGHT MILLION. I personally know people that waited for the PS3 instead of getting a 360 because they were loyal to the Playstation brand. On top of all of that, look at how the Wii (a Japanese console) has outsold the 360 despite coming out a year later.
The 360's performance in the US WAS earned by better appealing to what the gamers want (as learned from the Playstation) and some strategic and marketing decisions that helped to overcome the image problems (exacerbated by the hardware troubles). If anything, European and Japanese gamers have proved to be more brand motivated than those in the US with console purchases this gen.
