By using this site, you agree to our Privacy Policy and our Terms of Use. Close
A203D on 15 January 2011
Edit Thread
NotStan said:
Reasonable said:
A203D said:

Cool, these films are very famous though, i'm sure it will be an EU ad, i'm supprised its not a US ad, seeing as all of those films were Hollywood blockbusters, or at least very famous American movies.

is this actully airing on tv, or is it just a general internet thing?


The ads are on TV.  I believe Sony has sponsored a couple of film channels in UK for the entire year, so during films there will be Sony ads alongside a 'sponsored by' message.

Seems Sony have decided to increase their UK focus for marketing.  I've always (and I mean going back to PS2) found Sony to be very inconsistent with marketing in the UK, but this seems a more focused campaign.

Right now it's LBP ads, but later I think it'll be different games so probably Killzone 3 soon, etc.  With the LBP ads I believe they were made for the film in question being shown.  I haven't seen any myself but my wife spotted the Dirty Dancing one while watching - what else - Dirty Dancing.

I've actually found that Sony started advertising PS3 heavily in the UK at the start of 2010, Holiday in particular, Heavy Rain, Assassin's Creed II/Brotherhood "It only does everything" and obscene amount of Move adverts, I am not sure about mainland Europe but there is plenty of PS3 in UK.

I didnt even see the God of War 3 ad, i did see Gran Turismo 5 now and again, but then that wasnt really a game that needed avertising because its been a huge franchise since the PS1 days. the ad campagain that really turned things around i think was the Uncharted 2 and slim one.

its good that Sony are advertising better, the LBP ads are really well done. i guess Killzone, Uncharted, Infamous will all be advertised. its a shame Sony dont have as much money as Microsoft or Nintendo to advertise, i wouldve liked to have seen a theatrical type campagain for The Last Guardian similar to the one Microsoft used for Halo Reach. only its possible TLG could fall into the cracks of not enough people knowing about it.