Reasonable said:
Seems Sony have decided to increase their UK focus for marketing. I've always (and I mean going back to PS2) found Sony to be very inconsistent with marketing in the UK, but this seems a more focused campaign. Right now it's LBP ads, but later I think it'll be different games so probably Killzone 3 soon, etc. With the LBP ads I believe they were made for the film in question being shown. I haven't seen any myself but my wife spotted the Dirty Dancing one while watching - what else - Dirty Dancing. |
I've actually found that Sony started advertising PS3 heavily in the UK at the start of 2010, Holiday in particular, Heavy Rain, Assassin's Creed II/Brotherhood "It only does everything" and obscene amount of Move adverts, I am not sure about mainland Europe but there is plenty of PS3 in UK.
Disconnect and self destruct, one bullet a time.