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Waitaminute ..... was the 360 advertised this holiday OUTSIDE OF Kinect?  Sure, there were individual games that had the logo at the end, but I'm talking about the console.  Wouldn't that make the $500 mil comparable to whatever Nintendo and Sony spent to market their platforms for the whole holiday?

Anyway, MS spent it and we see their sales numbers.  Sony didn't and we see their sales numbers.  So was it worth it?  When the financials come out, I'm fairly confident that MS will show a larger profit from the division that houses their gaming endeavors.