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DeadEye said:

Only core gamers care about achievements. The majority of the expanded audience wouldn't even know what they are let alone care.


i know a coulple "expanded audience" peoples that only know achievements via the iphone.  they may not be as obsessed with achievements as i am but they do like them and have bragged to me about that.  feeling good about being told you are doing a good job is a pretty universal thing whether you are causual or core.