A theories regarding Microsoft's 500 million market for Kinect...

[Viper1]

mundus6 said:

geddesmond2 said:

Well considering Kinect appeared on some of the biggest talk shows in America, was advertised every 15 minutes on nearly every TV station I watch and MS had stalls set up in stores showcasing kinect all across America. I'm pretty sure that 500 mil marketing Campaign was for the launch alone. I mean I bet at least 20 million was payed out to get kinect on the oprah winfrey show cause that show pulls in an estimated 42 million views a week in America alone.

Considering Halo 3 only had like 40 million budget or so i would still say no. Its for more than this holiday only.

Actually, Halo 3 was much closer to $100 million with some reports saying $200 million.

Modern Warfare 2 was $150 million.

A $40 million marketing budget was Wii Fit.  And by comparison, Kinect, Halo 3 and MW2 had far bigger marketing campaigns.