Viper1 on 10 January 2011
The $500 million is already spent. It went into subsidizing the bundle, 400 million cans of Pepsi and Diet Pepsi, 60 million Kelloggs ceral and snack boxes, major Burger King promotion, Youtube main page Kinect themed takeover, ad placements on TV, video, web, magazines, billboards, online video promotions, a major Times Square promotion, hundreds of fully staffed Kinect kiosks at Macy's and many malls, plus spots on The Oprah Show and Ellen.
All that stuff gets paid for ahead of time.
The rEVOLution is not being televised
