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Well considering Kinect appeared on some of the biggest talk shows in America, was advertised every 15 minutes on nearly every TV station I watch and MS had stalls set up in stores showcasing kinect all across America. I'm pretty sure that 500 mil marketing Campaign was for the launch alone. I mean I bet at least 20 million was payed out to get kinect on the oprah winfrey show cause that show pulls in an estimated 42 million views a week in America alone.