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LordTheNightKnight said:

It doesn't matter if the $500 million campaign wasn't solely for the Kinect. It was the primary goal, and still basically ate up the revenue of 3.33 million kinect units (which means they really needed to sell a lot).


Going by the the $150 U.S. retail price, more Kinect units had to be sold to make up for the $500 million because of wholesale retail cost.