I found their early Ps3 commercials too vague and abstract. They conveyed the fact that it's a game console and blu-ray player adequately, but did a terrible job justifying the pricetag and convincing consumers it was a better bargain than the 360.
I think it would been more effective and sensible for them to make a commercial which shows a family of four each using the ps3 for different things. The mom uses it to view and store family vacation photos, the dad uses it to watch a blu-ray or netflix movie, the daughter uses it to listen to music and watch Youtube videoes, and at the end the son plays a Move game with all of them. I know these features have been mentioned in the current string of commercials, but I don't think they've done much to change the public's perception of the PS3 as "just" an game console.
The public largely thinks that Move is a Wii rip-off. I think Sony should emphasize the fact that it's more accurate than the wiimote and do everything they can to differentiate the move from it.
