This started out a good post but the run down of Sony in the latter half didn't really add up to me.
I think what you're forgetting is that every Sony does marketing the PS3 is done with the interests of Sony as a whole. The console need to push other Sony products - HDTVs, 3D, Cameras, camcorders, phones etc. The message in their marketing - what they're telling consumers - isn't simply trying to sell the PS3 but push the Sony brand. In my opinion 'The only does everything' is a brilliant marketing campaign as it sells the PS3 as a multifunction device (making the consumer think it's high price point is still good value) while also subtlely instilling the idea in people that with it they'll want to link their Sony camcorder to it or something.
I think Sony have positioned Move well, pretty much telling consumers it's a Wii HD. The strategy seems to be alot more long-term with software still lacking and price point still very high, in a year or so I think Move will doing fine, once it's price point is comparable to the Wii.
