It may be because we're not so sure that sales will remain consistently strong throughout the rest of it's life as they have in the holiday seasons.
Other then that, take a wild guess why people try to liken Kinect to an Eyetoy, or say that core games couldn't possibly work on it. I'll give you a hint, it begins with not owning it.
Also, as regards to it's marketing budget:
http://nintendo-revolution.blogspot.com/2006/11/wii-marketing-budget-twice-as-high-as.html
Not as abnormal as you may think.

GOTY Contestants this year: Dead Space 2, Dark Souls, Tales of Graces f. Everything else can suck it.







