d21lewis on 05 January 2011
Make the first month free, market the hell out of it, and make that demo available to everyone (whose idea was it to make demos exclusive? That's like making a commercial that only plays for people who have HBO). This could be a lot of people's first taste of an MMORPG (and not a sissy/nerd fantasy MMORPG). Word of mouth on something as familiar as the DC Universe combined with something as addictive as an MMO? Could be huge.
