Worldwide up!

[Viper1]

jpain333 said:

Viper1 said:

For those questioning the MS marketing budget timeframe for Kinect, the $500 million is for the launch only.  This includes standard marketing avenues plus deals for 400 million cans of Pepsi and Diet Pepsi, 60 million cereal and snack packages from Kellogg's, major Burger King promotions, Youtube home page marketing blitz, major ad spending on Nickelodean, Disney, Dancing With The Stars, Glee, People and InStyle magazine, a large Times Square launch event plus hundreds of staffed Kinect demo kiosks.  All that money has already been spent.

Don't forget they spent $100 million on the Halo 3 launch. 

Link for proof?

Don't need a link, that's how marketing works.  You pay for the ads spots, you dump the money into the TV ad producers accounts, you buy up the ad product volume, etc...   It's not like they pay for 200 million cans of Pepsi for the launch and then another 200 million cans 6 months later.  That's a waste in marketing terms.

There is also the logic factors.   Halo 3 had a $100 million launch ad campaign and Kinect launch marketing has been far bigger than Halo 3 was.   There is also the fact that you don't announce marketing budgets 10 months prior to the start of your next fiscal year.   It was pretty well understood by anyone with a business background that the longest term the $500 million would even account for if it were spread out is June 30th, 2011 as that's the last day of their fiscal year.  But again that takes out the fact that you pay up front for marketing to begin with.   When you buy ad time, you puchase a certain number of commercials to be run for a certain time period during certain time slots.   You don't pay as you go.