Japan is a small market, but the majority of gamers have migrated onto the portable market, because of practicality. Also despite the myth, much like Western gamers, Japanese are drawn toward name brands.
It is the reason FF, DQ and now Monster Hunter all sell as well as they do. Along with license games, such as your One Piece, Bleach, Kamen Rider, etc, the only way to sell is to be one of the more popular niche.







