Most PS3 owners don't even know it has BD and even many of those use PS3 only for games. At least according to survey made by NPD group only 40% of PS3 owners know about BD (although survey is a bit old). And it is possible that are even more people are unaware of BD in Europe. And most PS3 owners don't use PS3 for movies anyway. So I doubt BD or HD DVD are as important in Europe as you think.
http://arstechnica.com/news.ars/post/20070809-report-gamers-largely-clueless-about-next-gen-console-media-capabilities.html
Also, only few PS2 owners know PS2 can play DVD's.