Sony reaffirms PS3 2010 sales projections

[snfr]

DirtyP2002 said:

snfr said:

 

Ummm, the last time those heavy adjustments for the PS3 were made, it was because of Nintendo's data, not because of Sony's shipped numbers.

And somehow you seem to forget about the rest of Europe (you mentioned only UK, NA and Japan, then you "jumped" to Africa). You live in Germany just like me, so you should know that the PS3 is more popular here (honestly, I blame MS for that because they're not doing enough advertising here), and by looking at VGC numbers, it's the same in many other countries in Europe (like Spain, France or Italy).

But France, Italy, Germany and Spain are very tiny markets compared to UK, NA and Japan. The difference between the Xbox360 and PS3 in the US in November was like 800k. That is 300k more than the lifetime gap in Italy. So one month of Xbox 360 outselling the PS3 in the US was almost double the amount of consoles the PS3 outsold the Xbox360 in Italy for 4 years. Xbox is doing quite well in Scandinavia and Australia, but both markets are too small to make a difference.

I agree that MS should market the Xbox 360 in continental Europe. I saw 2 Xbox 360 commercials in the past 12 months. One for CoD Black ops and one for NFS Hot Pursuit. But it is the other way around in NA / UK I guess.

Well, of course they are tiny markets in comparison. But if you combine many tiny markets (continental Europe plus middle east, etc.) you'll have great sales overall. Anyway, shipped consoles must go somewhere, they will hardly be buried in the desert next to the Atari ET game.

To be honest, I think MS has lost continental Europe this gen overall. And I think here you can see the difference between Sony and MS. MS seems to focus mostly on the US and UK, two huge gaming markets. Sony on the other hand doesn't seem to focus on one market in particular, but on many different markets, also middle, small and tiny ones.