Over 1.5m Windows Phone 7s shipped

[Darth Tigris]

NotStan said:

Euphoria14 said:

NotStan said:

Where do people keep plucking this 500m advertising figure, I mean if this is combined with the apparent "500m for Kinect" that people keep using all the time, MS have already supposedly spend 1 BILLION on two products? wut?

http://venturebeat.com/2010/10/18/microsofts-kinect-and-windows-phone-7-marketing-blitz-to-top-1b/

http://www.informationweek.com/blog/main/archives/2010/08/windows_phone_7_13.html

http://www.electronista.com/articles/10/08/27/microsoft.to.put.half.billion.in.marketing.wp7/

http://www.gbcghana.com/index.php?id=1.110174

http://www.pcworld.com/article/204306/windows_phone_7_to_get_half_a_billion_dollar_marketing_blitz.html

http://www.itproportal.com/2010/8/27/microsoft-spend-500-million-windows-phone-7-launch/

http://www.edibleapple.com/microsoft-to-spend-upwards-of-500-million-for-windows-phone-7-launch-but-will-it-be-enough/

http://techcrunch.com/2010/08/26/microsoft-half-billion-dollars-windows-phone-7/

Wow that is severe overkill for advertising budget, funny thing is I've only seen a few adverts of it where the stupid avatar dude is sitting in a chair and playing his phone and his girlfriend is off getting him some chips or w/e

I've seen a TON.  Awareness is definitely out there.  So why haven't I got one?  

1) Can't afford right now (bigger reason).

2) Not on Verizon yet.  In the US, anyway, there are a ton of Verizon and Sprint customers and I'd imagine some of them just filled up on Android phones this holiday because MS and the OEM's weren't able to get GSM and CDMA devices ready for launch.

Then again, who knows how much this advertising campaign compares to other comparable product launches or how long this budget is for (just launch or for the whole year).

EDIT: Looks like the amount is analyst speculation and not something official from MS.  http://techcrunch.com/2010/08/26/microsoft-half-billion-dollars-windows-phone-7/