NBA Jam on Wii is a case study in how not to handle your IP on the platform. Dead Space Extraction's another great example of self-sabotage... EA really doesn't have a clue on the system.
Counter that with Activision's handling of Goldeneye, Capcom with Monster Hunter 3 or Disney with Epic Mickey. All 3 games were handled pitch perfectly, and for the most part it seems to have paid off.







