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So... If I'm reading this right... Blu-ray is around the same percentages as it was last year?

That's... slightly ominous. You've got the bad economy and all, but the economy was worse last year.

EDIT: no reading it wrong, that was total sales last year.

How is it doing YOY Blu-ray wise?  30% seems... low.

I feel like DVD had already crossed the 50% barrier at this point.