Metallicube said:
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Nintendo isn't innocent either from what I hear, though standards of viral marketing could be very different, like Blizzard does viral marketing, people act like the Leeroy Jenkins thing was real, some still do, but it was viral marketing to promote the game to you tube viewers.
Anyway here's a little proof of viral marketing even on our site: http://gamrconnect.vgchartz.com/post.php?id=3775823 they both essentially come out and say they do marketing, though as iblah points out, good marketing really isn't going crazy with it IE jumping to said products defense.
A lighter touch is much better and a friendly approach people will actually listen to, but that's not to say that's the style of most of the marketers, but the good marketers on a website are those you can't even tell are really promoting it, you just think they legitimately like/love these games and want to share them with you.
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