PS3, SCE and the next 12 months ending with the PSP2.

[Blood_Tears]

Squilliam said:

KillerMan said:

It really depends on what kind of device PSP2 is. If they are going to sell it with good profit margin I don't see reason why they couldn't cut the price of PS3. If they use the same model as in the past though. That's different thing. I still predict that they will introduce so called super slim PS3 with price of $199 and move budle with price of $249. PSP2 will be $249-299 and it will make profit from day one. This with already very good looking game line up for PS3 next year and good ad campaign and we could see some spectacular sales next year.

Even if they have good margin on the PS3 you still have to account for the NRE (non recoverable expenditure) from developing  and releasing the PSP2. At the launch of a new product the NRE makes up a significant proportion of the cost of each unit. Beyond this what do you figure the outright advertising, marking and co marketing expenditure for a new launched handheld is? Microsoft allocated $500M, how much will Sony have to spend between the PS3, Move, games and the PSP2 and it's games?

That's why Sony Marketing is so bad actually, they don't have the funds to properly advertise each of there products individually, so they will do what they always do. Which is throw in ads and tv commercials of collages with everything bundled into one, showing pics of a PS3 with a PSP(2) resting on it with the move controller laying at it's foot.

Then we'll get a 30 second commercial with 1 second glimpses of every game/genre and platform they have with a fast paced song playing, and probably a smile from KB at the end.   There's your Sony marketing year all done and ready again for 2012 after that. Now that's cost cutting at it's finest...