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Seece said:

What heck is sweeps week? Anyway, he seems excited! Must be over 1 mill surely?


Sweeps week is the week in which Nielson does it's biggest "ratings" checks.  This is when every TV show pulls out as much shocking things as they can to try and attract eyes... because these ratings are ultimatly used to set advertising prices for time slots.

Also is uesd for the moving of timeslots... etc.