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I didn't see this coming till MGS4, Xbox360's horrid sales in Japan helps the PS3 but EU/others is the sales driver for Sony. If this continuously goes on, it's probably going to make the folks at MS gaming division go nuts. Even with a cheaper console, better marketing, 1 year head start, graphical superiority (for now), larger software library (this gen), more AAA titles, Halo3 and a better online service... they STILL can't put the PS3 to sleep, and now the momentum is starting to change.... All this while Sony fucked up big time in late 06-late 07. Sometimes there's nothing you can do against a well known brand name.