| TheSource said: Wii will be up a fair amount in Japan (its December - and leggy sw is rising). This is the week that Wii got the Wii Fit bundle in Europe, and several USA retailers are bundling Wii and Wii Fit Plus together this week for a 10% discount. Given December and the new Euro-bundle (and the interesting results on the European SW charts this week) Wii looks like it will be up pretty substantially in EMEAA. As for the Americas, the WF Plus and Wii bundle, alongside DKC / Michael Jackson / JD2 / Wii Party / Epic Mickey, should be enough to keep up or flat in the Americas. Target is also giving away free $20 download cards for Wii this week, so there is some "value added" discounting going on this week too. Walmart is offering Wii for $150 in the USA (with 2 games) during Dec 5-11. That should be a huge week. Its basically a 25% discount at a time when Wii is doing 600k / week anyway in the USA. Pricing elasticity means a 25% discount would create a 50% surge in demand, roughly speaking. Unfortunately, since its only Walmart doing it, the surge is at only 1/4 to 1/3 of the market, and so the overall market is likely to jump 15% from Walmart doing it and probably another 5% from others matching it. That would put Wii at a minimum of 720,000 though if it does 600,000 for the Dec 4 week. |
Preview already has projected that Wii will be down 45K to 60K for the week in question. Last year this was the week NSMBWii launched and pushed sales up 134%. Week of Dec 4th didnt have many special offers in NA. As for week ending Dec 11th Walmart deal could just draw sales away from other retailers, but lets wait and see how week ending Dec 4th came out first. I cant find any Wii deal on the current Target advertisement.
Also to add Walmart deal is $50 gift card with Wii purchase at $199.
Its libraries that sell systems not a single game.
