Squilliam on 02 December 2010
To be honest without knowing the rate at which that $500M is being spent you cannot easily say how prolific the advertising spend is. For all we know it could be 12 months as easily as it could be 3 months. Anyway even if it is the 2 months to Christmas it is still around what Nintendo spends. Since Microsoft is significantly more profitable they can advertise more, on the other hand they could have simply cut the price of the console and Kinect instead. It is a tradeoff, and all is fair in business so long as it is ethical.
Tease.
