PS3 Generates 40% of Software Sales in the Middle East

[Immortal]

OntheEdgeofthemirror said:

Immortal said:

I can't see why Sony wastes its time like this. Overall, the profit margin must be very small in developing markets like these. Whenever they become worth distributing to, if Nintendo or any other competitor has a more appealing product than Sony (as is the case with the Wii and the PS3), it will just rush in and take over the markets. What's invested here could more profitably be invested in the developed countries where the video game market hasn't achieved its full potential.

Sony has been selling to more developing markets then anyone else for a long time now, so ps2 has a strong standing, though with ps2 piracy was rampant but with the ps3 piracy is non-existent, so Sony managed to turn several countries that were almost exclusively pirated software into ones that bought legitimate software, and since the other two major companies don't waste their time as much and are much easier to pirate ps3 is the most appealing product, most of the countries don't have live, and paying a year for online would be horrible, and without the hype and advertisement wii isn't really catching on, and even if it did, they would probably just get a move now, so Sony pretty much owns dozens of countries which are constantly growing, not to mention the ps3 will help them establish blu ray disks in those areas and HD-tvs as they grow, so all and all it's worth it in the long run

Microsoft and Nintendo aren't really trying to do much in those markets then, are they? When they do (and I'm talking much later, when this brand loyalty might give Sony a serious advantage and India and Brazil are the second and third largest economies of the world), if they have a product that the rest of the world likes more than Sony's, I seriously doubt Sony's devotion to these markets will pay off.