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^^^She does have the highest negative poll rating of anyone (in the 2 major parties) who has tried to run for president. For starters, she's a, well, to put it nicely not a nice woman. There is a reason she has her mother and childhood friends running around trying to convince everyone she's such a nice woman because she isn't and few believe she is.

Her policies are by and large tax and spend socialism (she even said the US couldn't afford all of her plans) that most of the country opposes. Her one major policy initiative as first lady was a universal health care plan that was deeply unpopular and helped cost the Democrats their 50 years of total control of Congress in 1994.  So far on the campaign trail she has appeared to be the no-values calculating power hungry politician most people think she is.

She's also tied to her husband who contrary to popular belief amongst foreigners and Democrats was never terribly popular. He likely wouldn't have won in 1992 without Ross Perot as a 3rd party spoiler and he is the only 2 term president to not get a majority of the popular vote in an election. He also had to be banned from campaigning with Democrat candidates because most that he did try to help lost. Even now the sharp drop in Hillary's poll numbers started right about the time Bill started campaigning for her.