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thismeintiel said:
Squilliam said:

And yet they haven't really turned any significant profit inspite the fact that their market share and market penetration increased significantly. Beyond this having a high market share in a previous generation isn't so helpful once the next generation of consoles are released as proved by this one. Oh and Phill Harrison a former Sony SCE executive was the one I was basing the comments of a more expensive to develop next generation console, yours is just speculation unfortunately as you never see the entire picture from outside.

They haven't made significant profit because the PS3 has only recently become profitable by itself.  That, and Sony has quite a few other things on its plate besides consoles, most of which took a hit when the recession hit.  But what I'm saying is that next year, with little doubt, that the PS3 will remain profitable with a $50 cut.  Plus, I highly doubt that Sony is going to let the PS3 go over 2 years with no price cut.  Sony will cut next year, you can qoute me on that.

And Phil Harrison left Sony in Feb of '08, just 1 1/2 after the PS3 launched.  In other words, he probably knows little, if anything, of Sony's plans for the PS4.  So in the end, he's speculating just like I am.  And nice way to conclude I have my blinders on just because I see things a little different.  I'm just using common sense about what Sony can do to learn from its mistakes and have a good launch next gen.  Because if someone believes they haven't learned from the mistakes of the PS3, than they are being quite foolish.

They haven't made significant profit in general before the PS3 was even released. The whole idea of sacraficing profit for market share is a losing proposition and if they realise this then they won't cut the price. Microsoft let the Xbox 360 go for longer without a price cut and now they are actually posting both decent profit numbers and decent unit sales.

Phil Harrison was there long enough to account for the cost of the launch of the PS3 and knows all the costs which are associated. People just focus on the Cell processor as if it was the only thing they had to develop to get the PS3 into production without accounting for the numerous other expenses. Common sense dictates that he would know significantly more about what the major expenditures and costs and risks are with the launch of a new console than 99.99% of people whom would care to comment on the subject.



Tease.