HappySqurriel on 03 January 2008
| superchunk said: I think they will increase to 2.2m in Q2 2008. NA will continue to be virtually sold out. Europe will be adequately stocked with extras being sold very well in the largest nations. Japan will continue to do well thanks to Wii Fit and nestle around 50-60k per week. However, it will keep a decent amount in stores. The additional stock will be sent to Australia, which is currently not receiving anything. Then once the production levels are bumped we will see an emergence into China and other smaller markets. By Summer you will begin to see supply meet demand, however, Nintendo will be producing 2.2m+ at that point, far more than any other home console ever, and will not stop to ensure a healthy supply load going into Holiday 2008. Then we will see some seriously outrageous numbers. You thought DS sold well this year? Wait to see what Wii does next year. |
One thing most people will not consider is your production doesn't have to meet demand January through October, it has to exceed demand by enough to build up enough supply for November and December. In most years in the videogame market 40% of the hardware sales are made in November and December, which means that you have to produce (approximately) 138% of your demand in January through October to have enough supply to meet demand year round.
