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I think the COD franchise is really endangered because Activision will pull a Tony Hawk/Guitar Hero and over milk the franchise to the point where it gets burnt out and consumers get tired of it, which will eventually tarnish the name. Nothing against Treyarch (Black Ops is a great game), but I think Activison should just stick with Infinity Ward and a game can be made every 2-3 years, rather than leap frogging every single year from Treyarch to Infinity Ward for a new COD game. Infinity Ward seems to make the superior games, so it should really just be them handling the series. If a new game gets pumped out every year, mark my words, the franchise will die soon, unless radical changes in the gameplay is made to keep the series fresh.