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Avinash_Tyagi said:
Most people aren't upgrading to HD, they are merely getting flatsreens and care nothing for the format war

That will quickly change especially next year when everything starts to change over to digital. HDTV looks the best when something is running in it's native resolution. There is a world of difference between an HD signal compared to SD. Because of next year the battle is not just between Blu-ray vs HD DVD but also Cable vs DirectTV. Right now even if you don't have digital cable you can watch local channels in HD on HDTV with digital tuners.