Shouldn't Activision Blizzard be making more money?

[thranx]

Jereel Hunter said:

Degausser said:

 20% is very low compared to most retail margins which are often 100% plus. Obviously it depends on what you're selling, but 20% isn't alot when you think of all the costs asscociated with running a game shop - staff wages, electricity / heating, loss to theft, tax, store rental and games not selling and thus being sold off cheap.

Don't waste your time explaining things to people. People like the ones arguing here do not realize that buying something for $48 and selling it for $60 is NOT $12 of profit. They don't realize that the cost of running the store comes out of that. or that for ever Halo game that comes out and sells bucket loads at full price, there's loads of copies of Shovelware Party on clearance for $15 that cost them more than $15. Math is hard, and they are ignoring everything besides $60-$48=$12.

Profit margin. Its what i've been talking about. How have I been wrong about that? Where was my math wrong? Care to link to all these facts you have? Or you just making them up? I have to see anyone back up the claim no money is made on the sale of video games