Shouldn't Activision Blizzard be making more money?

[Degausser]

darkknightkryta said:

Degausser said:

 Also, random fact as supermarkets came up, they work on an approximately 1% profit margin overall.

Obviously 1% of a lot of money is still alot of money, but it baffles me how they're making about a penny off of every pound I spend and still the juggernaut companies they are lol,

.

The produce department I work for sells everything we buy at 100% profit...

 Well major supermarkets in the UK are 1% profit margin roughly, obviously not every product is a 1% profit margin with some lossing money ('loss leaders') and some being really high margins.

A quick bit of research shows that the 1% example i read was a one off case, and supermarkets are typically running off a more modest 3%-5% overall profit margin, still amazingly small.

 Was just a random fact anyway.