Black Ops Smashes All Records 
15/Nov/2010
Activision Blizzard’s ‘Call of Duty: Black Ops’ (360/PS3/PC/Wii/DS) explodes into the All Formats Chart and is by far the biggest ever launch of any game, recording a staggering 2m units in the UK over 5 days and generating an estimated £81.9m.
This is up 13% in units over previous record breaker ‘Call of Duty: Modern Warfare 2’ (1.8m) and up 21% in terms of revenue (£67.4m for MW2). To put this in context, Activision’s title grossed more than the entire UK entertainment software market over the previous two weeks combined. Week 45, 2010 becomes the biggest grossing week of all time (£113.8m total UK entertainment software market estimate) – the previous best was £107.6m back in week 52, 2008. The Xbox 360 version of ‘Black Ops’ is the lead format with 55% of units, ahead of PS3 which takes 42%.
Also new this week is Microsoft’s Kinect and for more information on the Kinect Sensor please refer to our weekly Motion Controller Report, which tracks MotionPlus, Move and now Kinect side by side. In terms of the 11 Kinect launch titles, eight of them debut in the Top 40. Lead title and the next biggest release after ‘Black Ops’ is Microsoft’s ‘Kinect Sports’ at No4 followed at No13 by Microsoft’s ‘Dance Central’ and at No15 by Ubisoft’s ‘Motion Sports’.
