The Best Way to release a new IP

[Munkeh111]

Bristow9091 said:

nickvasko said:

mchaza said:

nickvasko said:

mchaza said:

exclusives are the way to go but sony and microsoft as they would promote the game as an SCE or MSGS game.

isnt that what they already do? sony did that for lbp & uncharted

LBP and Uncharted are SCE games

but really SCE and MSGS release new IP's its the 3rd party developers and Nintendo that aren't releasing any new IP's and really need to start bringing out new IP's and if an 3rd party dev teamed up with one of the big 3 they can really make one successful

i thought lbp was by media molecule and uncharted by naughtydog. unless they teamed up with sony

They're owned by Sony and part of Sony Computer Entertainment?

Well MM weren't owned by Sony at the time of LBP 1's launch I believe; but Sony with work with "2nd party" studios like Sucker Punch and others, which they don't own, but have exclusive contracts with

Anyway, I think releasing August or September is the best thing, but also launching early in the generation. Quality wise, Uncharted 1 is not that much better than Enslaved, yet Enslaved is barely selling and Uncharted sold 3m (there was some bundling, but it would have got to around 3m anyway), the difference was timing; Uncharted was earlier in the generation and also Nate sold a few copies....

The easiest way is huge amounts of advertising, and making it something truly unique, like Assassin's Creed or Gears of War (it was almost new at the time, even if it's been copies loads since)