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A link to actual data would be better than I work, my girl friend works at. Sorry it just does not make sense unless the gamer that buys a game also buys enough non game items to offset what they loose/ miss out on selling a profitable product in that shelving space.

 

milk profit margin ( i tried to find info for egss and better info for milk but could not. please link me where you got that they sell at a loss)

A Dairy Management Inc. study on marketing of cheese, shows that
butter and margarine are the highest gross margin items in the dairy
case, with gross margins of 39.1%, while milk is the lowest at 29.4%:
Willard Bishop Consulting (for Dairy Management Inc.)
"Ahh, the power of cheese" (2001)
http://bishop-consulting.com/Reports/Cheese.ppt